|I take teaching seriously. I believe a teacher should inspire students through example. To that end the teacher should possess, in addition to a command of the material to be taught, a contagious enthusiasm for learning. The best teachers are continually learning about the subject, the students and the techniques for teaching. The personal growth that results from ever-increasing mastery of the subject translates into an ever-improving curriculum. My 1998 article, "Connecting AIDA to the Modem World," published in ADNews, the newsletter for Advertising Division members of the Association for Educators of Journalism and Mass Communication, for example, was a "teaching tip" intended to help advertising instructors bridge the gap between traditional pedagogy (the acronym AIDA) and the new media (connectivity through modems). I actively analyze what does and what does not work in the classroom and computer lab. I use a number of interactive teaching approaches in the classes I teach. Some of the approaches I use involve writing coaching, peer critiques and collaborative writing assignments. I try to strike a balance of classroom, hands-on, computer-assisted and real world instruction that give students a professional communications education. Despite my comprehensive education on classroom skills while a teacher for three years in a Japanese high school, two years at Sony Language Laboratory in Tokyo, and one year in the First Year Rhetoric Program at the University of Iowa, I actively re-examine my teaching skills here at Temple and look for ways to improve. One way, since joining Temple University, was attendance at a teaching seminar. I applied for and was accepted to the 1993 Freedom Forum for Advertising Education, a one-week seminar held in the summer at the University of North Carolina. There I was taught how experienced advertising teachers organize course work, allocate assignments, grade and teach courses such as Copywriting, Advertising Campaig|
Maynard, Michael (2012). “Real versus pseudo real in Japanese television advertising compared with U.S. television advertising. In Amir Hetsroni (ed.) Advertising and Reality: A Global Study of Representation and Content (pp. 53-71). London: Continuum International Publishing Group.
Maynard, Michael (2011). “Temple University’s New Advertising Department Grows Rapidly in the Supportive Environment of the School of Communications and Theater,” in Proceedings of the 2011 Conference of the American Academy of Advertising, Steve Edwards, ed., Southern Methodist University, TX: American Academy of Advertising,
Maynard, Michael (2011). “Integrating Multiple Marketing Disciplines into a Single Advertising Curriculum,” in Proceedings of the 2011 Conference of the American Academy of Advertising, Steve Edwards, ed., Southern Methodist University, TX: American Academy of Advertising.
Maynard, Michael (2011). Advertising the Pseudo Real: On the Staging of Products in Japanese Commercials. (Poster session) Global Fusion Conference. Temple University, October 14-16.
Maynard, Michael (2011). Integrating Marketing in Segmented Schools. Pre-Conference Seminar. American Academy of Advertising National Conference. Mesa, Arizona, April 7-10.
Maynard, Michael (2011). The Water in which we Swim: How Advertising’s Home Unit Affects the Advertising Program. Special Topics Panel. American Academy of Advertising National Conference. Mesa, Arizona, April 7-10.
Maynard, Michael L. (2011). Guest Lecture, Matthew Lombard’s Colloquium, title of my talk, “Delayed Reciprocity: Research Rewards from Service to the College,” AH301, October.
Maynard, Michael, (2011). PEX Partnership Project Award. Partnering with Philadelphia History Museum. Advertising and Globalization Honor students develop advertising campaign to launch re-museum opening in fall.
Maynard, Michael L. (2010). (Un)Japanese Advertising: Selling Goodyear Tires in Dislocated Space. Middle Atlantic American Studies Conference. LaSalle University, Philadelphia, March 19-20.
Maynard, Michael L. (2010). Global Citizenship? A Roundtable Discussion. Fifth Annual Global Temple Conference, Philadelphia.
Maynard, Michael L. (2010) Title of Lecture: “Putting to Death the Talk of the Death of the 30-Second TV Spot.” In BTMM’s Future of Television class, February 16.
Maynard, Michael (2009). “Hyping the efficiencies of fast(er) food: The glocalization of McDonald’s Snack Wrap in Japan” pp. 39-50. In Sharon Kleinman (ed.) The culture of efficiency. New York: Peter Lang.
Maynard, Michael & Alison Carey (2008). Reports of the death of the 30-second commercial have been greatly exaggerated. Pennsylvania Communication Annual, 28-48.
Maynard, Michael & Dana Saewitz (2008). The advertising internship: Tips on optimizing the academic and business community relationship. Journal of Advertising Education, Fall, 31-34.
Maynard, Michael L. & Margo Berman (2008). Toward a More Efficient Brainstorming: The Optimal Number of Wild Thoughts to Successful Ideas in an Advertising Exercise National Conference of AEJMC, Chicago, August 6-9.
Saewitz, Dana & Michael Maynard (2008). Learning to Learn from the Industry:
Employer Internship Satisfaction Survey. National Conference of AEJMC, Chicago, August 6-9. AWARDED TOP PAPER in DIVISION!
Maynard, Michael L. & Dana K. Saewitz (2008). Survey Helps Prepare Students for Careers in Advertising. AD NEWS: GREATER PHILADELPIA’S NEWS SOURCE, Nov/Dec., 50-51.
Maynard, Michael L. (2008) Incentive Award for developing New Gen Ed Course under World Studies: Advertising & Globalization 0853.
Maynard, Michael L. (2007). “Positively Negative: Arguments in Favor of Political Attack Ads.” National Conference of AEJMC, Washington DC, August 9-12.
Maynard, Michael L. & Alison Carey (2007). “Putting to Death the Talk of the Death of the 30-second Commercial.” National Conference of AEJMC, Washington DC, August 9-12.
Maynard, Michael L. & Dana Saewitz (2007). “Ten Keys to Launching a Professional Internship Program in a New Department of Advertising: A Case Study.” National Conference of AEJMC, Washington DC, August 9-12.
Maynard, Michael & Scala, Megan (2006). Unpaid advertising: A case of Wilson the volleyball in Cast Away. Journal of Popular Culture 39, No. 4, 622-638.
Maynard, Michael L. (2005). Glocal narratives: Nostalgic American Images in Japanese Print Advertisements. MiT4: Telling stories: An International Conference. Massachusetts Institute of Technology, Cambridge, MA, May 6-8.
Maynard, Michael L. (2004). Correlation analysis in a natural experiment design: Seeking the opportune grade point average cutoff for internships. In Patricia L. Linn, Adam Howard and Eric Miller (Eds.), Handbook for Research in Cooperative Education and Internships (pp. 191-206). Mahwah, NJ: Lawrence Erlbaum Associates.
Maynard, Michael L. (2003). Preserving democracy through the 30-second negative political ad. MiT3: Television-An International Conference. Massachusetts Institute of Technology, Cambridge, MA, May 2-4.
Maynard, Michael L. (2003). From Global to Glocal: How Gillette’s SensorExcel accommodates to Japan. Keio Communication Review, 25, 3-21.
Maynard, Michael L. (2002). Friendly fantasies in Japanese advertising: Persuading Japanese teens through cartoonish art. International Journal of Comic Art, 4 (2), 241-260.